Our History

Matrix Direct is one of the industry's fastest growing and most innovative companies. Combining advanced technologies with dedicated professionals, Matrix Direct empowers millions of Americans each year to better secure their loved ones' financial futures. Read more about our Journey

1990s

Through years of market research and insurance industry experience, Matrix Direct founders Ron Harris and Laura Huffman understood that people want low pressure, knowledgeable professionals who empower them to make smart decisions about what kind and how much insurance they need. They founded Matrix Direct.

Matrix Direct expanded its platform to the Internet to broaden its reach and began to offer online tools and service. Matrix Direct was one of the first companies to empower consumers with delivery options to secure quality life insurance on their own terms.

Over the years, Matrix Direct has developed long-term partnerships with several highly-rated insurance companies. Insurance companies affiliated with Transamerica, AIG, JCPenney Life, and Protective Life recognized Matrix Direct for its exceptional direct service model and Matrix Direct built and managed direct term life insurance operations for each of these leading companies.

Throughout the early 2000s

Matrix Direct was one of the first to develop online tools to make shopping, applying, and buying term life insurance easier, from online application forms to digital medical exams, e-policy delivery and even voice signature for some policies.

2007

Brand awareness of Matrix Direct reached 20% in the U.S.

2010 and beyond

• Matrix Direct has placed more than $125 billion of insurance in force, and has helped more than 5 million people with their life insurance needs.
• Matrix Direct receives hundreds of applications every day.
• Tens of thousands of people contact Matrix Direct about life insurance every month.

As more than 70% of consumers in the market believe the internet is a good source for insurance information, Matrix Direct continues to anticipate these future customer needs and innovate to make term life insurance as accessible and easy to purchase as possible.